How the Choose Well initiative works


We fund and train healthcare providers through grants and active partnerships with hospitals, health clinics and colleges of nursing around the state. Our work aligns with the principles and best practices of respected medical authorities like:

  • American Medical Association
  • American College of Obstetricians and Gynecologists
  • American Academy of Pediatrics
  • American Nurses Association
  • American Pharmacists Association
  • American Psychological Association
  • National Institutes of Health
  • U.S. Centers for Disease Control and Prevention
  • World Health Organization


We connect women and men to reproductive counseling and contraceptive care at partnering healthcare locations. Our statewide public service announcements appear on billboards, television, radio and online media across South Carolina, including our state’s many medically underserved communities.

Our People

Our Support